About Us

I’m the founder of Selene & Amara.

To tell the truth, this business didn’t begin the way it looks now.
It took years of trying, failing, starting over, and quietly losing myself along the way. For a long time, there was no personality, no expression, and no her to be found. Life moved into survival mode. Two pregnancies, constant giving, and settling into what was practical instead of what felt like me. I disappeared in small ways at first, then bigger ones. Eventually, I grew tired of settling. That was the moment I chose to do the work to return to myself, to rediscover who I was beneath responsibility, exhaustion, and expectations. And in that process, Selene & Amara was born.

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This brand exists as more than clothing.

It’s a space for women who are finding their way back to themselves, through softness, intention, and what they choose to wear. A reminder that style can be healing, identity can be reclaimed, and you don’t have to lose yourself to grow. Selene & Amara is a community rooted in rediscovery and uplifting women as they reconnect with who they are, in their lives and in their wardrobes.

 

Welcome. 🤍